Pinterest is a social media site that is ignored by a lot of marketers, mostly because unlike many of the other social media websites there aren't as many useful features that appeal to marketers.
But those that do use Pinterest properly find that it is extremely easy to be niche focused and gain a huge following really quickly. Add to that a share on Pinterest, known as a pin has the best chance of going viral than any other social media network.
While the prime audience on Pinterest is primarily women with the hugest margin being the homeworker or housewife pins on Pinterest often get duplicated over on Facebook as well.
One of the best things about Pinterest is that you can create pin boards on specific topics (or niches) and have your whole board repinned on 100s or 1000s of other accounts in mere minutes.
Companies with a product line love Pinterest because it's basically free advertising for them to introduce new additions to their product showcase. However if you take the time to setup properly and nurture your Pinterest account and your shares you can really build an active following there that will be eager to see what you pin next.
Enjoy the training and above all take action. Do this right and you'll reap the rewards for years to come.